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The Importance of Social Proof: How Trust Gets Transferred Before the First Meeting

The Importance of Social Proof: How Trust Gets Transferred Before the First Meeting

In this Digital Age of Skepticism, social proof brings forth the power of borrowed trust necessary to become relevant to your prospects.

Sep 15, 2026

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4 min read

Issue: September 2026

Understanding The Matrix: Mapping Your Firm's Capabilities in a Complex Legal Landscape

Understanding The Matrix: Mapping Your Firm's Capabilities in a Complex Legal Landscape

How Mapping Your Firm's Capabilities Against Client Structures Unlocks Your Biggest Growth Opportunities

Sep 15, 2026

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2 min read

Issue: September 2026

4 Steps to Build a Powerful BD Strategy

Issue: September 2026

4 Steps to Build a Powerful BD Strategy

Clarify, Trust, Co-Create, Stay Helpful: The Four-Step Framework That Turns Relationships Into Revenue

Sep 15, 2026

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3 min read

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Building Trust in Life and Business

Building Trust in Life and Business

The One Thing That Makes Prospects Lean In Instead of Pull Back

Sep 15, 2026

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2 min read

Issue: September 2026

Conferences Don't Create Opportunities. Professionals Do.

Conferences Don't Create Opportunities. Professionals Do.

Stop Hoping Something Good Will Happen at Your Next Conference, Start Deciding What Success Looks Like

Sep 15, 2026

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5 min read

Issue: September 2026

Most Popular

Before the First Handshake

Before the First Handshake

Why the Best Rainmakers Win Conferences Long Before They Arrive

Aug 18, 2026

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3 min read

How to Connect with Reporters at Business Publications

How to Connect with Reporters at Business Publications

Why Reporters Don't Call You and Exactly What to Do About It

Aug 18, 2026

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3 min read

How To Treat Prospective Clients Like Beyonce, George Clooney, or Brad Pitt

How To Treat Prospective Clients Like Beyonce, George Clooney, or Brad Pitt

The Celebrity Service Framework That Turns Prospective Clients Into Raving Fans

Aug 18, 2026

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2 min read

Latest Posts

Beyond Random Acts of Marketing: The Three Pillars of Business Development Every Lawyer Needs

Rainmakers Aren't Born. They Build the Right Relationships, Visibility, and Systems.

Sep 1, 2026

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5 min read

Steve Fretzin
Elise Holtzman
The Rainmaking Magazine
Steve Fretzin, +2
Beyond Random Acts of Marketing: The Three Pillars of Business Development Every Lawyer Needs

Creating a Champion Team (Not a Work Family)

The Leadership Mindset Shift That Unlocks Higher Performance, Stronger Accountability, and Less Drama

Sep 1, 2026

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6 min read

The Rainmaking Magazine
Mike Regina
The Rainmaking Magazine, +1
Creating a Champion Team (Not a Work Family)

Evolving Superpowers Shape Your Brand

The Personal Brand Mistake Most Professionals Don't Realize They're Making

Sep 1, 2026

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3 min read

Paula Zirinsky
The Rainmaking Magazine
Paula Zirinsky, +1
Evolving Superpowers Shape Your Brand

Offer Exceptional Customer Experience

A Strategic Imperative for Business Growth

Sep 1, 2026

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2 min read

Jim Ries
The Rainmaking Magazine
Jim Ries, +1
Offer Exceptional Customer Experience

The Four Key Characteristics for Building a High-Performing Work Team

Why Most Leadership Challenges Aren't Performance Problems, They're Belief Problems

Sep 1, 2026

•

5 min read

Frank Kitchen
The Rainmaking Magazine
Frank Kitchen, +1
The Four Key Characteristics for Building a High-Performing Work Team

The Rainmaking Magazine

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The Rainmaking Magazine serves professionals in law, accounting, consulting, and other professional services who are committed to building a stronger client portfolio.

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