Grow Your Law Firm by Understanding How Your Best Clients Think

By Bruce La Fetra

Why do some law firms get a huge return on their marketing and others get little or none?

Not knowing the answer costs you time, frustration, and takes money out of your pocket. This uncertainty causes some firms to hold back on marketing. For others, it leads to a scattershot approach. A Managing Partner client of mine calls this “throwing money at the wall.”

Either way, your law firm suffers the same fate: slower grow, lower profitability, and a take whatever kind of business you can get mentality. Not the results you are looking for.

Success requires more than better execution. You must focus on the right priorities

Fortunately, there is a better way. A way that turns your marketing into a Virtuous Cycle that keeps getting better over time. It seems counter-intuitive at first, but it gets easier and more natural each time you do it. The quote a very successful lawyer client of mine, “Pretty soon, it’s part of your firm’s DNA.”