The Rainmaking Magazine

The Rainmaking Magazine

Building Community as a Business Development Strategy:

Practical ways to harness connection for clarity, opportunity, and career fulfillment

Lana Manganiello's avatar
Lana Manganiello
Oct 05, 2025
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In my group business development training programs, I noticed something unexpected. The curriculum was valuable, but the biggest impact came from the conversations attorneys had with each other. Lawyers who had worked together for years discovered new ideas and perspectives simply by talking about their business development efforts in a structured way. They shared what was working, where they struggled, and how they were approaching opportunities. Those conversations sparked accountability, collaboration, and support that no presentation or worksheet could replicate.

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Lana Manganiello's avatar
A guest post by
Lana Manganiello
Lana Manganiello helps lawyers build thriving practices through strategic visibility, relationships, and referrals. Founder of Practice Growth Partner, she guides attorneys to achieve autonomy, fulfillment, and impact in their careers.
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