Being a Media Resource for Lawyers
By Allan Schoenberg
Being a Media Resource for Lawyers
In today’s marketplace, media visibility can be another tool for building and sustaining a practice. Clients and prospects pay attention to who shapes the conversation in their industry. They notice which lawyers are quoted, who delivers insight at a conference, and who can take complex issues and make them clear. When you position yourself as a resource, you not only raise your profile but also strengthen the credibility of your firm.
Strategic media work can become a means for deepening client relationships, opening doors to new matters, and reinforcing your standing as a trusted adviser. With thoughtful planning and the right support, you can be a voice clients seek out when they want perspective that matters.
For those looking to move from advocate to authority, here are a few of my practical steps that can make a difference:
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