A New Chapter in Your Rainmaking Journey
When I launched The Rainmaking Podcast in 2020, our purpose was clear: to create a platform where ambitious professionals could engage with serious conversations about building client relationships.
But I need to be honest with you. In the first days of starting the show during Covid, it was pretty much “Hey I think I’ll put on a show and see what happens.” But the show quickly evolved from a just a casual project into a platform of quality content that helps people do better in business development. In fact, it has become a “go-to maintstay” for many. I am grateful to make that kind of difference for you. Some law firm partners tell me they listen to every episode and have grown their practice because of it.
So where do we go from here?
Today, we are taking a bold step forward by launching The Rainmaking Magazine. This digital magazine publication is the natural evolution of the podcast. It provides a permanent home and resource for ideas, strategies, and case studies that help you attract, retain, and expand the clients who matter most.
Our Core Values
Everything we publish rests on four guiding principles:
Credibility – Trust is earned. Each article is anchored in insight from proven rainmakers, respected thought leaders, and first-hand experience.
Substance – We go deep. Every issue offers frameworks, analysis, and practical tactics you can apply immediately.
Creativity – We seek fresh perspectives and original voices so our pages remain vibrant and relevant. Whether through data-driven analysis or compelling storytelling, we aim to spark new ways of thinking about business development.
Results – Insight matters only when it leads to action. I end every podcast with “three action steps,” and we bring the same discipline here. Success is measured by whether these strategies help you strengthen relationships, win new clients, and deepen the impact of your practice.
Our Vision and Mission
We envision a world in which every professional services provider, especially attorneys, accountants, and consultants, possesses the tools and inspiration to build a thriving client portfolio. Our mission is to deliver practical ideas and proven solutions that transform insight into action. We serve professionals who are committed to cultivating stronger client relationships and to growing their practices with intention.
Whom We Serve
The Rainmaking Magazine is written for high-performing, intellectually driven achievers. You balance strategy with execution. You value evidence over opinion. You turn ideas into measurable outcomes. Whether you lead a global law firm, manage a busy practice as a rainmaker, or are a senior associate starting to develop your own client base, you will find content here that respects your ambitions and equips you to achieve them.
Each issue features contributions from leading experts and accomplished rainmakers, offering a blend of practical guidance and inspiring narratives. From innovative marketing approaches to nuanced client-relationship strategies, our pages are designed to help you move from concept to implementation without delay.
An Invitation
This magazine is more than a collection of articles. It is a community of professionals dedicated to mastering the art and science of rainmaking. My hope is that you will treat these pages as a toolkit, a source of encouragement, and a catalyst for your own growth.
Welcome to The Rainmaking Magazine. Together, we will elevate what it means to develop clients, win trust, and create lasting success.
Scott Love
Editor in Chief